Playtech Achieves Key Milestone in Partnership with Hard Rock Digital

Expanding Gaming Experiences in New Jersey

Playtech is excited to announce the successful launch of various gaming titles through Hard Rock Digital’s proprietary platform in New Jersey, marking the first milestone in their strategic partnership. This collaboration has introduced an array of games, including RNG slots, table games, and live dealer games, enriching the gaming landscape for Hard Rock Bet players. Notably, the table games feature exclusive Hard Rock Bet branded content developed by Playtech, enhancing the platform’s unique offerings.

Bespoke Developments and Future Plans

The partnership has already unveiled a dedicated Blackjack table, with plans for additional custom tables and games to enhance the player experience further. Playtech’s commitment to innovation and its comprehensive portfolio promise a series of tailored developments designed to captivate HRD’s customers.

A Blend of Brand Strength and Technological Expertise

This collaboration leverages Hard Rock’s formidable global presence and Playtech’s industry-leading game designs and international market insights. Hard Rock Digital currently operates online and retail sports betting across several states and offers a combined sportsbook-casino experience in New Jersey. With ambitions to expand into more states and international markets, this partnership is poised to deliver exceptional gaming experiences to a broader audience.

Leadership Insights

Jonathan Doubilet, VP US Business Operations at Playtech, expressed enthusiasm about the partnership’s progress, stating, “Our alliance is built on shared values, mutual trust, and a joint vision of driving innovation and a unique customer experience. By combining our expertise and resources, we are delighted to have reached our first milestone together and are excited about accelerating our growing partnership with Hard Rock Digital.”

Grant Williams, Hard Rock Digital’s Senior Vice President – Casino, also shared his optimism, commenting, “We’re committed to having the best product in the market, and our first dedicated table – which will be one of many bespoke developments – is yet another way we are providing legendary entertainment to our players. We’re thrilled to introduce Playtech’s offerings to our New Jersey Hard Rock Bet players and look forward to continuing to develop unique digital experiences together as we expand in the US and international markets.”

Forward-Looking Partnership

With the successful completion of this initial phase, Playtech and Hard Rock Digital set the stage for ongoing innovation and expansion, promising to bring cutting-edge gaming solutions to new jurisdictions and enhancing the digital casino landscape with their combined expertise and vision.