Rush Street Interactive Launches EveryMatrix Casino Content in Michigan

This development marks EveryMatrix’s first foray into the vibrant Great Lake state’s gaming market.

EveryMatrix’s Expansion into Michigan

EveryMatrix, a tier-1 iGaming supplier, is set to enrich the BetRivers brand with an array of games from Armadillo Studios, its in-house game development studio.

This integration, facilitated through the SlotMatrix iGaming aggregation solution, enhances the diversity and appeal of the BetRivers gaming experience in Michigan.

RSI’s status as a leading online casino and sports betting operator in the United States and the Americas is further cemented by this expansion.

The company’s ongoing partnership with EveryMatrix, particularly through its RushBet brand in Latin America, demonstrates its commitment to providing top-tier gaming experiences across multiple markets.

EveryMatrix’s Licensing and Market Reach

EveryMatrix boasts an impressive licensing portfolio, including New Jersey, Michigan, West Virginia, Ontario in Canada, and most recently, Connecticut. The company is also in the regulatory process of entering the Pennsylvania market, signaling its intent to broaden its footprint across key iGaming states and regions.

Erik Nyman, President of EveryMatrix Americas, expressed his excitement about the Michigan launch, emphasizing the significance of this new market and the value of the partnership with Rush Street Interactive. “This year has seen EveryMatrix further extend our U.S presence in new states and with a series of tier-1 brands, and we look forward to both maximising our content and aggregation offering here in 2024 and beyond,” Nyman stated.

Richard Schwartz, Chief Executive Officer of Rush Street Interactive, shared his enthusiasm for extending the partnership with EveryMatrix. “We are always excited to offer our BetRivers players new immersive and entertaining gaming experiences, and we’re confident gaming enthusiasts in the Great Lake state will enjoy these new games,” Schwartz remarked.

Our Comment on the Article

The launch of EveryMatrix casino content in Michigan through Rush Street Interactive’s BetRivers platform is a strategic move that reflects the dynamic nature of the iGaming industry.

This collaboration not only enhances the gaming experience for Michigan players but also signifies the growing importance of strategic partnerships in expanding market reach and diversifying gaming portfolios.

As the iGaming industry continues to evolve, such initiatives are crucial for companies to remain competitive and cater to the ever-changing preferences of online gamers.

This development in Michigan is a testament to the robust growth and adaptability of the iGaming sector, setting a precedent for future expansions and collaborations in the industry.