Gambling.com Sees Prediction Markets as Additive US Growth Catalyst
During its Q3 2025 earnings conference, Gambling.com Group highlighted its strategic position to capitalize on the emerging US prediction market ecosystem. CEO Charles Gillespie confirmed that the firm views prediction markets as an “additive as a new category” in the US, rather than a replacement for state-regulated sports betting.
The company’s sports data services division, OpticOdds, is already monetizing this growth by serving sophisticated clients, including major Wall Street firms and the market-making arms of prediction market operators like Kalshi and Polymarket.
Prediction Markets Offer New US Category
Gillespie expressed excitement about the prediction market space, anticipating it will “become significantly larger” due to its national addressable market and certain advantages over state-by-state sports betting regulation. He noted that prediction market products appeal to consumers seeking better payouts and “fewer gimmicks.”
Crucially, OpticOdds is uniquely positioned to assist the entities driving this growth.
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Wall Street Clients: The data services business is already serving traditional Wall Street market makers and the native prediction market companies.
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Data Advantage: Gillespie explained that the data provided by the company is precisely what traders need to make markets and reduce risk.
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Product Innovation: In October, the company’s OddsJam platform added new features that analyze liquidity across prediction markets and betting exchanges. This helps users position themselves alongside “smart money” by identifying where the sharpest traders are active, driving growth in user numbers and average revenue per user (ARPU).
The company is focused primarily on the data services side of prediction markets due to the complex US regulatory environment.
Gillespie confirmed the company is taking a “cautious approach” to the marketing side of prediction markets, given its existing partnerships with US state regulators.
Strong US Marketing Resists Global Trends
While the global marketing business saw flat results, largely due to ongoing Google search algorithm changes that favor low-quality spam outside the US, the US marketing division grew year-on-year.
Gillespie credited this resilience to the company’s efforts in non-SEO diversification. This contrasts with the broader North American marketing business, which was slightly down due to performance challenges in Canada. The company is actively working to diversify its traffic sources to prepare the marketing division for growth in 2026.
OpticOdds, which was founded by Americans with an initial focus on US sports, is rapidly expanding its domestic coverage. The division recently announced a deal with platform provider Pragmatic Play to enhance its offering of US player prop market coverage.
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