Crypto.com and Hollywood.com Launch Entertainment-Focused Prediction Market
Crypto.com and the entertainment platform Hollywood.com have formed an exclusive partnership to launch a new line of entertainment-focused prediction market products. The new offering will allow consumers to place wagers on the future outcomes of movies, major award shows, television programs, and popular culture events.
A New Market for Pop Culture Outcomes
The joint effort is designed to capture the strong interest in predicting major entertainment events, moving that engagement into a structured, regulated market.
The core product is entertainment event contracts, which will be offered to customers directly through the Hollywood.com website. These contracts are provided exclusively by Crypto.com | Derivatives North America (CDNA), an affiliate of Crypto.com. CDNA is a fully compliant entity, registered with the Commodity Futures Trading Commission (CFTC) as a designated contract market and derivatives clearing organization.
This regulatory foundation ensures customers have a secure and federally compliant method for making predictions. Travis McGhee, Managing Director and Global Head of Capital Markets at Crypto.com, noted the partnership is excited to offer a “new, legal prediction market specifically tailored” to passionate entertainment fans through a trusted platform.
The new platform allows fans to express and trade their opinions on a wide range of entertainment outcomes, including:
- Hollywood movie box office results.
- Future outcomes of Broadway shows and television programs.
- Final results of major award shows.
- Whether musical artists will reach the number one chart position.
Prices for these event contracts will update in real-time. This feature allows users to react instantly to breaking entertainment news and developments, constantly expressing their opinion on what is likely to happen next.
Leading the Entertainment Trading Transformation
Hollywood.com is leveraging its digital legacy to bring financial innovation to the entertainment sphere. The platform has been a pioneer in digital entertainment for over 15 years.
Mitchell Rubenstein, Co-CEO of Hollywood.com, stated that the partnership creates the “first prediction platform dedicated entirely to movies, TV, video gaming, Broadway, pop culture, and celebrities.” He noted that the success of prediction markets in other sectors demonstrates a “massive appetite” for trading on future event outcomes.
Rubenstein emphasized that this new market is “pure entertainment,” distinctly separate from traditional betting categories like sports, politics, or financial markets. The goal is to give fans a voice in predicting the moments that define entertainment, creating an entirely new engagement model for content they are passionate about.
The entertainment event contracts will be promoted across all of Hollywood.com’s platforms and distribution channels, ensuring broad reach to the fan community.
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