South Carolina Education Lottery Introduces Enhanced Players’ Club Rewards Program
The South Carolina Education Lottery (SCEL) has launched a new and improved Players’ Club Rewards program, developed in partnership with Scientific Games. This cutting-edge program is designed to enrich the lottery experience for players across South Carolina, offering a variety of engaging features for both instant and draw game tickets.
Features and Benefits of the New Rewards Program
The newly launched Players’ Club Rewards program enables players to enter all types of lottery tickets for chances to win cash and other exciting prizes. Ammie Smith, Director of Product Development for SCEL, highlights the program’s ability to offer fun reward options through base points and achievements, alongside driving sales.
Scientific Games has integrated its award-winning customer relationship management (CRM) services and robust business intelligence tools into the rewards program. These integrations allow for powerful player engagements and the creation of personalized experiences, enhancing the overall user interaction with the lottery.
User-Friendly Digital Access
The rewards program is accessible online and through a mobile app developed by Scientific Games. This digital approach ensures that the program is easily accessible to all players in South Carolina, offering a user-friendly experience with features like ticket scanning through the mobile app.
Amy Warner, Senior Director of Digital Engagement for Scientific Games, said: “We pioneered the industry’s first comprehensive player rewards program in 2009 and have continually advanced its features and capabilities over the past 14 years. Our goal is to ensure today’s players can easily and conveniently engage with the lottery and its games and enjoy unique ways to be rewarded with more opportunities to win cash and prizes.”
SCEL COIN: A Unique Reward System
Players’ Club Rewards members can earn SCEL COIN with every ticket they enter into the program and by completing specific achievements. These coins can then be used for entry into various prize drawings, including weekly, monthly, and specialty draws.
The new rewards program and mobile app are integral components of the Scientific Games Enhanced Partnership’s premier digital engagement services. This partnership encompasses a wide range of services, including game design, portfolio management, licensed brand services, analytics, manufacturing, logistics, marketing, sales support, and distribution across SCEL’s extensive network of retailers.
Our Comment on the Article
The South Carolina Education Lottery’s collaboration with Scientific Games to revamp the Players’ Club Rewards program is a significant step forward in enhancing the lottery experience. By integrating advanced CRM and business intelligence tools, the program is poised to offer more engaging and personalized interactions for players.
This initiative not only promises to increase player satisfaction but also aims to boost lottery sales, benefiting educational initiatives in South Carolina. The emphasis on digital accessibility and user-friendly features, like the mobile app, reflects an understanding of modern consumer preferences and the importance of digital innovation in the lottery industry.
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