PrizePicks Integrates Mindway AI for Proactive Player Protection

Tailored Interventions Based on Behavior

The new system analyzes shifts in player activity that may signal an escalating risk. These shifts include playing more frequently, increasing session duration, or accelerating spending. The new data-driven insights allow for more timely and precise interventions.

Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, noted the significance of the deal. He stated that partnering with Mindway marks a “meaningful evolution in how we support player protection.” By analyzing behavioral data, the company can deliver more “tailored interventions” and promote responsible play tools with better precision. This helps ensure a safer, more sustainable experience for players.

Rasmus Kjaergaard, CEO of Mindway AI, emphasized the positive impact. He believes the partnership signals a “hugely positive step for player protection” in the North American daily fantasy sports market.

Comprehensive Support and Industry Compliance

The partnership also enables PrizePicks to more effectively promote support resources and tools. These resources include Kindbridge Behavioral Health, timeouts, and self-exclusion options.

Customer support representatives will now receive a more holistic understanding of individual player needs during interactions. This ensures proper guidance is issued, contributing to a more supportive environment.

This investment in responsible gaming remains a core focus as PrizePicks expands into new markets. In 2025, the National Council on Problem Gambling (NCPG) awarded PrizePicks the iCAP accreditation.

This certification made PrizePicks the first and only fantasy sports operator to earn the designation for its responsible gaming practices. Mindway AI currently deploys its solutions in over 64 jurisdictions globally.