STATSCORE’s Brings New Advanced xG Analytics to Sports Businesses
Expected Goals (xG) – the must-have metric for football fans, bettors, and analysts – is now part of STATSCORE’s product suite, powering SportsAPI, ScoutsFeed, and LivematchPro.
The final score isn’t enough for sports fans and bettors who want to understand why a match unfolded the way it did. That’s where STATSCORE’s new advanced xG comes in.
The Live xG model developed by the renowned sports data provider evaluates every shot, taking into account key factors such as shot type, defender pressure, pitch zone, and shooting conditions. Each attempt is assigned a probability of scoring, from 0.01 (1%) to 0.99 (99%), creating a clear, reliable picture of performance.
With seasonal xG, businesses can track true attacking and defensive efficiency over time. With live xG, they can tell the real-time story of a match as it happens: building drama, engaging fans, and delivering sharper insights for bettors.
Why xG Matters
For media organizations, xG offers a powerful way to elevate match coverage. Instead of simply reporting goals and results, journalists can explain the underlying story: why a dominant team might still lose, how a striker keeps finding high-quality chances, or what made an underdog’s win so improbable. This turns data into compelling narratives that resonate with fans and deepen engagement.
For sportsbooks, the value of xG is equally clear. Bettors today expect transparency and depth, and xG delivers both. By showing not just what happened, but the quality of each chance created, sportsbooks can give customers a clearer understanding of performance and outcomes. This improves trust, strengthens retention, and appeals directly to a new generation of data-savvy bettors.
Where It’s Available
The power of xG has been seamlessly built into STATSCORE’s ecosystem of products. Through SportsAPI and ScoutsFeed, businesses can access detailed xG data for integration into their own platforms and applications.
LivematchPro, one of STATSCORE’s most popular widgets, now displays live xG statistics for both teams and individual players, adding a new dimension to in-game engagement.
Meanwhile, PrematchPro and the H2H widget present seasonal xGoals data for teams, offering long-term performance insights that can be leveraged before a match even begins.
xG has become the new standard for football analytics – and now, it’s fully integrated into STATSCORE’s products. For more information about this feature, visit STATSCORE News Center.
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