Bragg Gaming Partners with SCCG to Drive Global Distribution of Its PAM Platform, Targeting Tribal Market

Author: Mateusz Mazur

Date: 16.09.2025

The iGaming technology provider Bragg Gaming Group has entered into a strategic partnership with the global advisory firm SCCG Management to accelerate the distribution of its Player Account Management (PAM) platform.

A “Pivotal Step” for Bragg’s Global Reach

At the heart of the partnership is Bragg’s award-winning PAM platform, a fully managed, end-to-end solution for online casino, sportsbook, and lottery operators. For Bragg, the challenge is not just having a strong product, but getting it in front of the right decision-makers in a crowded global market.

This is where SCCG’s role becomes critical. The advisory firm, with its ecosystem of over 130 client-partners worldwide, will act as a key introductory channel, connecting Bragg with potential clients in markets across the globe.

“This strategic partnership is a pivotal step for Bragg Gaming Group,” said Matevž Mazij, CEO of Bragg. “SCCG’s unparalleled global network provides the perfect channel to introduce operators to our award-winning Player Account Management platform and expand our footprint with operators worldwide.”

A “Trusted Solution” for SCCG’s Network

For SCCG Management, the partnership is about adding a high-quality, in-demand technology solution to the portfolio of products it can offer its clients. Bragg’s PAM platform is designed to be a comprehensive solution, empowering operators to manage their entire product suite across multiple verticals through a single account and a single wallet.

The platform also includes a suite of essential back-end tools, including robust compliance support, automated KYC and fraud prevention, and data-driven player engagement features.

“We are thrilled to partner with Bragg, whose PAM platform represents one of the most advanced and trusted solutions in the iGaming industry,” said Stephen Crystal, Founder and CEO of SCCG Management. “Bragg’s innovative platform and proven track record make them an ideal partner for operators seeking both efficiency and differentiation in highly competitive environments.”

A key and unique component of the partnership is a targeted push into the North American tribal gaming market, a sector where SCCG has deep and long-standing relationships. SCCG has a history of introducing innovative technologies to tribal operators through its “Tribal Roadshow” and other collaborative efforts.

By aligning Bragg’s leading PAM platform with these established relationships, SCCG aims to provide tribal operators with advanced tools to streamline their operations, strengthen their compliance, and expand their player engagement as they continue to grow their presence in both the retail and online gaming spaces.