Bragg Gaming Appoints Luka Pataky as EVP of AI and Innovation 

Pataky’s Proven AI Expertise

Pataky brings over a decade of experience from Sportradar, where he served as Senior Vice President for Automated Content, scaling AI-driven solutions to power 300,000 sports events annually with a 70-person team.

His leadership in AI, computer vision, and deep learning revolutionized real-time data collection, optimizing costs and driving business value.

Previously, Pataky established Sportradar’s innovation unit, fostering rapid prototyping and forging partnerships with universities and innovation labs.

“Luka Pataky is the ideal hire to supercharge our AI ambitions,” said Bragg CEO Matevž Mazij.

Transforming iGaming with AI

Bragg aims to become an AI-first company, with Pataky spearheading efforts to harness vast user data for next-generation player experiences.

His strategy will enhance Bragg’s portfolio, which serves over 100 operators across 20 jurisdictions, by integrating AI into game design, personalization, and responsible gambling tools.

For instance, Bragg’s AI-driven responsible gambling initiatives use data analytics to identify at-risk players, reducing problem gambling incidents by 15% in 2024.

Pataky noted, “Bragg sits on vast amounts of user data and insight, which we can turn into intelligence that will power next-generation player engagement.”

Pataky’s role will streamline internal processes, from content delivery to customer support, boosting efficiency for Bragg’s 300+ game titles, including hits like Fairy Dust and Mystery Mine.

“Bragg has always struck me as a company where technology and innovation are key drivers,” Pataky said, emphasizing his goal to position Bragg for future growth.