BetMGM Teams Up with RubyPlay to Boost iGaming Offerings
BetMGM announced a partnership with RubyPlay, a Malta-based B2B game developer known for its innovative slots.
A New Chapter for Online Gaming
The deal, which kicked off with a rollout of RubyPlay’s games in New Jersey, aims to spice up BetMGM’s online casino platform with a fresh batch of titles. It’s a move that signals both companies’ ambitions to shake up the North American iGaming scene.
Dr. Eyal Loz, RubyPlay’s Chief Product Officer, called the tie-up a “game-changing milestone” for the studio’s growth in the region. “Seeing our games live with BetMGM speaks volumes about the quality of our content,” he said.
For BetMGM, the partnership is a step toward diversifying its offerings as competition heats up in the U.S. and Canada.
What’s on the Table
New Jersey players can already dive into RubyPlay’s top titles on BetMGM’s platform, including Gummy Giga Match®, Diamond Explosion® Patriots, Mad Hit® Wild Alice, Go High® Panda, and Immortal Ways® Sweet Coin. These games, known for their vibrant themes and engaging mechanics, are just the start.
The deal builds on an existing collaboration in Ontario, Canada, where RubyPlay’s content has been live on BetMGM’s digital casino since early 2024.
The plan doesn’t stop at New Jersey. Both companies are eyeing expansion into other U.S. states and North American markets in the coming months.
RubyPlay’s focus on crafting player-centric games aligns with BetMGM’s push to keep its casino portfolio varied and competitive, especially as rivals like DraftKings and FanDuel ramp up their offerings.
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