DraftKings and UFC Team Up for Responsible Gaming Push with Jon Anik Campaign

A New Partnership for Responsibility

DraftKings and UFC unveiled a fresh collaboration aimed at boosting responsible gaming awareness. The campaign, featuring UFC’s lead play-by-play voice Jon Anik, showcases tools like DraftKings’ “My Stat Sheet,” which helps bettors track wagers and manage play.

Lori Kalani, DraftKings’ Chief Responsible Gaming Officer, said, “Responsible gaming is a core part of who we are at DraftKings, and we’re always looking for impactful ways to expand awareness and education. UFC provides a tremendous platform to amplify that message to a broad and passionate audience. We’re proud to collaborate on this campaign to reinforce that responsible gaming is for everyone.”

This builds on their 2021 tie-up, when DraftKings became UFC’s first official sportsbook and daily fantasy partner in the U.S. and Canada.

The Campaign’s Star and Tools

Jon Anik, a fixture in UFC broadcasts, fronts the ad, urging fans to bet responsibly using DraftKings’ Responsible Gaming Center. “My Stat Sheet,” launched in 2024, has drawn 13 million visits, offering insights into time spent, deposits, and losses across sportsbook, casino, and daily fantasy.

The tool’s success, with nearly half of DraftKings’ users engaging, underscores its role in promoting informed play. The campaign’s message, “It’s more fun when it’s for fun,” aligns with DraftKings’ $10 million national responsible gaming ad push started in March, backed by leagues like the NFL and NBA.

Airtime and Reach

The ad comes in 15- and 30-second cuts. The shorter version debuts June 6, 2025, before UFC 316’s ceremonial weigh-in, while the 30-second spot airs twice during fight night on June 7, shown on arena screens.

Fans will see the 15-second ad again during UFC 318’s pay-per-view on July 19, with social media posts extending the campaign through 2025.

With UFC’s global audience, the ads aim to hit millions, especially young male bettors, a key DraftKings demographic.

DraftKings has leaned hard into responsible gaming, appointing Kalani as its first Chief Responsible Gaming Officer in April 2024. Since 2022, it’s funneled over $2 million to state problem gambling councils, including $500,000 in 2025 to 34 states, funding helplines and treatment centers like Louisiana’s Center of Recovery-CORE.

Kalani’s personal stake, growing up in Las Vegas with parents who faced gambling addiction, drives her mission to reduce harm. Despite media’s focus on betting’s risks,