SailGP Bets Big on Fan Thrills with DraftKings and Bet365

Racing Into the Betting World

Partnering with DraftKings in the U.S. and Bet365 globally, the Rolex SailGP Championship is opening betting markets to hook new fans and crank up engagement. From picking race winners to betting on season champs, spectators on Governors Island and viewers worldwide can now wager on the action, with tickets still up for grabs at SailGP.com/NY.

SailGP’s betting push leans hard on its tech edge. Capturing 270,000 data points per second, the league churns out real-time odds using proprietary algorithms, giving fans instant betting options like who’ll win a fleet race or make the event final.

Managing Director Andrew Thompson said, “SailGP is a sport driven by data, allowing sportsbooks to create odds on the spot at our events across the global championship, and enhance viewing and spectating experience through live betting in a responsible manner.” Low-latency feeds via iGame Media keep the action seamless, syncing video and data for sportsbooks worldwide.

Why Betting Fits SailGP

With 12 national teams racing identical 50-foot catamarans at over 60 mph, SailGP’s close-to-shore races are built for thrills and bets.

Chief Revenue Officer Ben Johnson told CNBC, “It’s a sport that’s naturally built for sports betting and gaming onsite in person at the events. It’s communal; it’s high-speed; there are lots of different winners, event-to-event.”

The league’s tight competition, where even favorites like Australia only won one final in Season 4, makes every race a gambler’s gamble, perfect for head-to-head or live in-play wagers.

SailGP’s betting move is part of a bigger plan to reel in new viewers. Already boasting 1.4 billion social media video views and a 21.1 million-strong TV audience for the 2025 KPMG Australia Sail Grand Prix, the league’s young, diverse fanbase, 49% of YouTube subscribers are 18–34, gets a fresh way to connect.